Business intelligence involves the careful analysis of data to deliver solutions that help maintain current best practices and influence new strategies to sustain future success. This is accomplished by using information from IT systems and external stakeholders, and providing reports that help executives, managers and workers make informed, data-driven business decisions.

Work typically begins with data preparation for analysis. Once data visualization has been completed, key performance indicators and other findings are distributed to the correct stakeholders. Analysis is normally conducted using advanced techniques in data mining, predictive analytics, text mining, statistical analysis and big data analytics.

Holistically, business intelligence allows for robust data-driven solutions that can assist with improved decision-making, optimized business processes, stronger understanding of issues that need to be addressed, knowledge of emerging market trends and the informed ability to create new revenue. These practices can play a crucial role in gaining an edge in highly competitive fields.